Translate the vision
into a practical mission statement, goals/objectives, and
priority actions. A good mission statement accomplishes two things: (1) It serves as
a template for everyone in the organization to make decisions
consistent with the mission, and (2) it serves as an energy source and rallying point. There are five criteria for evaluating
mission statements:
It clearly specifies the products/services you
provide:
-
What
client needs you fill
-
Who
your primary clients are
-
How
you provide these products/services
It reflects the
organization's distinctive competence.
It reflects your values, beliefs, philosophy of operations, and organizational culture.
